Corporate Partnerships

Promote your company with the Space Coast's Premiere Performing Arts Venue!

Sponsorship Opportunities

• Each year, our doors welcome 100,000+ and over 100 live performances, drawing locals and visitors on the Space Coast. 
• Our audience is affluent, engaged, and loyal, providing your brand with high-visibility exposure in a premium environment.
• As a state-of-the-art venue, we deliver a high-quality experience that reflects positively on our partners. 
• Our partnerships go beyond a logo on the wall: they create meaningful brand connections through live experiences, digital media, on-site signage, and more.

We believe every business—large or small—should be able to participate. That’s why we offer a-la-carte sponsorhip components so you can build the package that fits your brand and budget.

For more information about promoting your brand at the King Center please contact our Marketing Director, Ashley Dillow, at adillow@asmmelbourne.com 

Media Partnerships

The King Center partners with a variety of local media outlets that are integral to the successful promotion of King Center programs. Like Corpororate Partnerships, Media Partnerships are customized to fit each media organization’s needs. Annual partnership benefits may include, but are not limited to:

• In-kind trades with the King Center
• Publications displayed in King Center lobby
• Logo recognition on King Center lobby signage & roadside marquee
• Ad placement on King Center print-at-home tickets
• Exclusive access to the King Center Lexus Lounge at the Crown Club

The Maxwell C. King Center for The Performing Arts, a proud direct support organization of Eastern Florida State College and Legends Global managed venue, has been at the heart of cultural and educational experiences since 1988. The six-story, 100,000-square foot facility has continuously dedicated itself to curating outstanding educational, cultural, and community events that resonate with audiences of all backgrounds. From the acoustically brilliant L3Harris Technologies Theatre, boasting 2,016 seats, to the intimate 300-seat Studio Theatre and the exclusive Crown Club VIP room, the King Center offers a symphony of spaces that cater to diverse events and occasions, making it a vibrant hub for artistic expression and community engagement.

Mission Statement: To improve the quality of life for all residents of Brevard County through cultural, educational, recreational and community arts programs, by providing access to high quality, challenging and diverse touring and local performing arts events.